Week 5: Blog Post 

• The name of my campaign is: Embrace the "Softer" Side of You...
• The take home message will be: That men can tap into their softer side and still be masculine in a sexy, and thoughtful way. 
• Differs: It will differ from the women's campaign in that it will show images of men doing things that will shatter the image of men having to be angry and mean in order to be masculine. It will show images of a father bathing his baby with Dove, a father coaching his son's baseball team and cleaning the mud off his uniform, a husband coming home from work early and making his wife a romantic dinner and then running her a bath with Dove...All images of tapping into a more sensitive, softer side of men, yet portraying that this can be sexy and appreciated by women.
• Similar: In that it will help men to have a better self-image and know that being masculine doesn't always translate to being mean or angry or selfish, but that there are other images of masculinity that are sexy and fresh and bring out the "Softer" Side of You...
• Such campaigns don't seem to exist for men because it would break the stereotypes that we normally think of when we think of the masculinity of men. I think there needs to be more because it can show men that women aren't necessarily looking for someone that is masculine in a negative way, it can be a very positive attribute for men to possess as well.